It actually comes across as more impressive to say less and to let them consider the idea on its own merit. The more we actually say to people, the more they might be able to tell that we are selling them an idealistic version of our idea, rather than just letting the essence of the idea speak for itself. One of the most important things we can let people do is to listen to what they have to say. One of the key insights that Brant had into developing his pitching strategy was that people really want to talk about themselves. ↑ Table of Contents ↑ The Way We Impress People is to Let Them Impress Us This put Brant on the path toward creating the 3-Minute Rule. He didn’t want to leave his pitch dependent on numerous factors ever again, and instead scaled back his pitching strategy to only focus on the simplest way possible of explaining an idea. This inspired Brant to simplify his entire approach to pitches. Brant had a routine mapped out in his head to explain the idea of the game show through an action-packed example, which didn’t end up going according to plan. Brant was pitching a gambling-themed game show. He shared with us one of his most difficult pitches, which was also at CBS, to someone who was legendarily difficult to pitch to. ↑ Table of Contents ↑ Tell Me About Your Worst Pitchīrant tells us that there is a lot of value in failure, because there is so much to learn when things go wrong. People started to call him “The Best Pitcher in Hollywood”! He started getting more calls for pitches, and his ideas were met with much more consideration. Most people think they have to go into every detail in their pitch - wrong! They key is keeping it to less than 3 minutes. He would get into a pitch, get to the idea, get through the key elements, and then let it sit for them to consider…in only 3 minutes. And that pitch actually worked really well.īrant developed his pitching strategy based on this one successful pitch. He remembers thinking that he was going to get his idea out, let it sit, and get out as fast as he could. He remembers wondering why anyone would want to hear him talk compared to these industry giants. He shows us how we can use his system and even uses Science of People as an example! How does someone create a perfect pitch system?īrant’s inspiration for the 3-minute rule actually came from years of making successful pitches all over Hollywood.īrant remembers sitting in the CBS lobby waiting to pitch, and his meeting was sandwiched between Simon Cowell and Mark Burnett. Brant has created the perfect system for making a 3 minute pitch for just about anything! He details it in his new book, “The 3-Minute Rule”.
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